Automotive Market


How Imagination is enabling the next generation of cars

Webinar Details:

13 December, 2018

60 minutes


The automotive industry is going through some profound and exciting changes in structure, players and technology.  With the rise of semi and fully autonomous technologies the need for advanced graphics, GPU compute, image recognition and neural network acceleration technologies will be key to enable the next generation of high-value automotive systems. Imagination is introducing its PowerVR Automotive initiative in support of digital cockpit, infotainment, ADAS and autonomous driving, including our recently announced PowerVR 8XT-A core.  The complete solution consists of processes, features, documentation, testing, hardware and software IP.

What you will learn

  • Key market drivers
  • Issues facing the industry
  • Where we are in the move towards fully autonomous driving
  • Imagination’s automotive roadmap (GPU and AI)
  • PowerVR automotive initiative
  • Applications in the digital dash, ADAS and autonomous vehicles

About the speaker

Bryce Johnstone, Director of Automotive Segment Marketing, Imagination Technologies

Bryce Johnstone is responsible for relationships and marketing throughout the automotive value chain in support of defining IP requirements for the rapidly changing car market. Previously at Imagination, he was in charge of Developer Ecosystem largely working with mobile games companies throughout the world.

Prior to joining Imagination in 2011, Mr. Johnstone spent 19 years with Texas Instruments, where he worked in several technical, managerial and business development roles before moving into the Wireless Terminal Business Unit to head up the OMAP Developer Network activity. He started his career as a Senior Design Engineer at STC Semiconductors. Mr. Johnstone holds a BSC. In Electrical and Electronic Engineering from the University of Edinburgh and an MBA from the Open University.