Imagination GPUs enable innovative, power-efficient, and flexible solutions

GPUs that power iconic products

PowerVR graphics processors enable a cutting-edge, power-efficient, and flexible solution for all forms of multimedia processing, including 3D and 2D graphics as well as high-performance GPU compute all in the same unified engine.

GPU cores

Introducing IMG DXD

IMG DXD is the first in a new range of high-performance GPU IP with DirectX support. IMG DXD is developed for cloud gaming and desktop graphics experiences, starting with DirectX Feature Level 11_0, and includes API support to run popular PC games and Windows-based apps.

DXD is especially appealing to cloud gaming firms due to its multi-core setup, decentralised scaling method, and HyperLane virtualization technology, which provides security and performance control for numerous gamers. It is also energy-efficient, making it suited for markets with minimal power use.

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An extensive ecosystem
of tools and support

PowerVR GPU technology is driven by one of the world’s largest engineering teams dedicated to graphics processor development. It’s complemented by Imagination’s PowerVR Insider ecosystem, which provides extensive support and tools to an extensive and vibrant community of developers, who have already created hundreds of thousands of apps optimised for PowerVR powered devices.
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Design Optimisation Kits

To help our customers achieve the best possible implementation in the shortest possible time, we offer Design Optimisation Kits. They are a complete solution comprised of IP, libraries from partners, optimised reference floorplans, and flows developed by us.
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PowerVR SDK and Tools

Includes a cross-platform OS and API abstraction layer, as well as a library of helper tools for maths and resource loading. It also features optimised example applications to demonstrate the most efficient ways of implementing common 3D graphics effects on PowerVR GPUs.
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PowerVR Tools

Our suite of utilities is designed to enable rapid graphics application development. It targets a range of areas, including asset exporting and optimisation, PC emulation, prototyping environments, online and offline performance, analysis tools and more.
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Open Source GPU Drivers

Enabling our customers to take control of their complete graphics software stack. Open source drivers for Rogue based GPU solutions. Providing flexible, high performance and quality open source drivers.
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Shining a light on ray tracing

Imagination Ray Tracing is a revolutionary 3D graphics technology that mimics how light behaves in the real world to create visuals with astonishing realism, while also enabling developers and content creators to simplify their workflow.
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Enhancing infotainment and driver-assist experiences

For more than a decade our GPU cores have been found in some of the leading automotive application processors from the likes of Renesas, Texas Instruments, and Socionext. We have enabled both powerful graphics to drive the increasing screen and resolution needs of the car OEMs coupled with support for leading-edge graphics APIs such as Vulkan and OpenGL ES 3.x.
GPUs for Automotive

Breathtaking immersive experiences

VR, AR, and MR are emerging technologies that are redefining how we interact with the world around us. From the entertainment and gaming industry to industrial and medical fields, these technologies are expanding the possibilities for visual immersion.

Imagination GPUs

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IMG DXD is the first in a new range of high-performance GPU IP with DirectX support. IMG DXD is developed for cloud gaming and desktop graphics experiences, starting with DirectX Feature Level 11_0, and includes API support to run popular PC games and Windows-based apps.

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IMG CXM is Imagination’s latest, highly efficient GPU range, with multiple configurations available to enable the right fit for a range of use cases. CXM GPUs boast nearly 50% more performance in the same silicon area than IMG BXM cores.

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IMG DXT offers everything a customer might need in a GPU for them to integrate it into their next-generation game-ready mobile devices. Delivering even greater performance levels and power efficiency while bringing affordable and usable ray tracing into the mainstream.

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IMG CXT with PowerVR Photon Architecture delivers real time ray tracing in the palm of your hand, A sweetspot core for premium mobile devices. CXT enables advanced effects like ray traced soft shadows, reflections and global illumination to create beautifully realistic game worlds, previously reserved for the highest level desktop GPUs.

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IMG B-Series

IMG B-Series takes all of the advances of IMG A-Series, the fastest GPU IP ever created, and offers new configurations with even higher levels of performance. IMG B-Series also delivers new levels of performance for mid-range and entry-level cores.

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IMG A-Series

IMG A-Series is designed for smart TV, and set-top box. Optimisations for power efficiency mean it delivers consistent, sustainable frame rates without clock throttling. A-Series introduces HyperLane Technology and AI Synergy across the entire range.

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The GPU of choice for RISC-V

Imagination GPUs are supported by cutting-edge software that supports the latest API trends, including Vulkan 1.3, and have been optimised for RISC-V as a target application processor. Our GPUs are the perfect addition to RISC-V projects and are already shipping on multiple boards available today.
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Frequently asked questions

A GPU, or Graphics Processing Unit, executes several independent instructions at the same time via numerous parallel pipelines. GPUs are designed to handle the repetitive and concurrent computations needed in graphics processing, such as computing the position of objects in a 3D scene and the lighting, shadows, and reflections associated with them. They are also ideally suited to some AI or machine learning activities such as denoising and upscaling.

The GPU is often connected to the CPU and memory through a high-speed bus, allowing data to be exchanged swiftly between the two units. When a programme sends a request to the GPU for processing, the appropriate data is placed into the GPU’s memory. The data is subsequently assigned to a GPU core, which contains the specialised, parallelised units that process the instructions.  Once all essential processing is done, the results are either returned to the CPU and memory for additional processing or displayed on a monitor.

GPUs and CPUs are both types of processors that perform calculations in a computer, but they are optimised for different types of tasks.

A GPU, or Graphics Processing Unit, is a specialised processor that is optimised for handling large numbers of independent calculations in parallel and simultaneously.  Their cores are well-suited for tasks such as rendering 3D graphics, video encoding, and machine learning.

A CPU, or Central Processing Unit, is a general-purpose processor that is responsible for executing most of the instructions that make up a computer program. It is optimised for performing a wide range of tasks, including running operating systems, executing software applications, and performing basic arithmetic and logic operations. CPUs can have one or more cores that are used for sequential processing which is good for programs where the results of a previous instruction feed into subsequent instructions.

In terms of performance, GPUs are generally faster than CPUs for tasks that require parallel processing, such as rendering 3D graphics or certain artificial intelligence programs. However, CPUs are generally better suited for tasks that require sequential processing, such as running software applications or performing basic arithmetic and logic operations.

GPUs are used in a wide range of products and applications, such as:

  • Desktop and laptop computers: Most modern computers include a dedicated GPU, which is used to render graphics, play games, and perform other visually intensive tasks.
  • Gaming consoles: Gaming consoles, such as the Xbox and PlayStation, include specialised GPUs designed to deliver high-quality graphics and immersive gaming experiences.
  • Mobile devices: Many modern smartphones and tablets include a GPU, which is used to render high-quality images and video, and to power mobile games.
  • Automotive applications: GPUs are used in the automotive industry to drive the infotainment systems and perform autonomous vehicles functions.