GPUs that power iconic products
PowerVR graphics processors enable a cutting-edge, power-efficient, and flexible solution for all forms of multimedia processing, including 3D and 2D graphics as well as high-performance GPU compute all in the same unified engine.GPU cores
Consumers are looking for visuals on their smart home platforms that are as detailed, smooth, and responsive as the experience they are accustomed to on mobile devices.
An extensive ecosystem
of tools and support
Design Optimisation Kits
PowerVR SDK and Tools
Open Source GPU Drivers
Shining a light on ray tracing
Enhancing infotainment and driver-assist experiences
Breathtaking immersive experiences
IMG CXM is Imagination’s latest, highly efficient GPU range, with multiple configurations available to enable the right fit for a range of use cases. CXM GPUs boast nearly 50% more performance in the same silicon area than IMG BXM cores.
IMG DXT offers everything a customer might need in a GPU for them to integrate it into their next-generation game-ready mobile devices. Delivering even greater performance levels and power efficiency while bringing affordable and usable ray tracing into the mainstream.
IMG CXT with PowerVR Photon Architecture delivers real time ray tracing in the palm of your hand, A sweetspot core for premium mobile devices. CXT enables advanced effects like ray traced soft shadows, reflections and global illumination to create beautifully realistic game worlds, previously reserved for the highest level desktop GPUs.
IMG B-Series takes all of the advances of IMG A-Series, the fastest GPU IP ever created, and offers new configurations with even higher levels of performance. IMG B-Series also delivers new levels of performance for mid-range and entry-level cores.
IMG A-Series is designed for smart TV, and set-top box. Optimisations for power efficiency mean it delivers consistent, sustainable frame rates without clock throttling. A-Series introduces HyperLane Technology and AI Synergy across the entire range.
The most advanced ray tracing architecture in the world, enabling desktop-level ray tracing for mobile.
The new IMG A-Series architecture delivers the latest evolution of the PowerVR TBDR architecture. Fetauring a number of improvements including…
The PowerVR Furian architecture is designed to maintain and widen the performance/mW gap over competing solutions. It is a scalable architecture designed to meet a variety of market segments and applications. It ensures ease of implementation and includes support for new sub-14nm process geometries.
PowerVR Rogue designs enable our partners to deliver amazing user experiences in devices that range from innovative, ‘natural’ user interfaces to ultra-realistic gaming, as well as enabling new applications never before thought of, from advanced content creation and image processing to sophisticated augmented reality.
The GPU of choice for RISC-V
Frequently asked questions
A GPU, or Graphics Processing Unit, executes several independent instructions at the same time via numerous parallel pipelines. GPUs are designed to handle the repetitive and concurrent computations needed in graphics processing, such as computing the position of objects in a 3D scene and the lighting, shadows, and reflections associated with them. They are also ideally suited to some AI or machine learning activities such as denoising and upscaling.
The GPU is often connected to the CPU and memory through a high-speed bus, allowing data to be exchanged swiftly between the two units. When a programme sends a request to the GPU for processing, the appropriate data is placed into the GPU’s memory. The data is subsequently assigned to a GPU core, which contains the specialised, parallelised units that process the instructions. Once all essential processing is done, the results are either returned to the CPU and memory for additional processing or displayed on a monitor.
GPUs and CPUs are both types of processors that perform calculations in a computer, but they are optimised for different types of tasks.
A GPU, or Graphics Processing Unit, is a specialised processor that is optimised for handling large numbers of independent calculations in parallel and simultaneously. Their cores are well-suited for tasks such as rendering 3D graphics, video encoding, and machine learning.
A CPU, or Central Processing Unit, is a general-purpose processor that is responsible for executing most of the instructions that make up a computer program. It is optimised for performing a wide range of tasks, including running operating systems, executing software applications, and performing basic arithmetic and logic operations. CPUs can have one or more cores that are used for sequential processing which is good for programs where the results of a previous instruction feed into subsequent instructions.
In terms of performance, GPUs are generally faster than CPUs for tasks that require parallel processing, such as rendering 3D graphics or certain artificial intelligence programs. However, CPUs are generally better suited for tasks that require sequential processing, such as running software applications or performing basic arithmetic and logic operations.
GPUs are used in a wide range of products and applications, such as:
- Desktop and laptop computers: Most modern computers include a dedicated GPU, which is used to render graphics, play games, and perform other visually intensive tasks.
- Gaming consoles: Gaming consoles, such as the Xbox and PlayStation, include specialised GPUs designed to deliver high-quality graphics and immersive gaming experiences.
- Mobile devices: Many modern smartphones and tablets include a GPU, which is used to render high-quality images and video, and to power mobile games.
- Automotive applications: GPUs are used in the automotive industry to drive the infotainment systems and perform autonomous vehicles functions.
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