Solutions that build world-class consumer electronics.

The consumer electronics landscape continues to evolve

From digital TVs, set-top boxes and streaming media plus an ever increasing number of smart home appliances, this market covers the wide range of products and technology we find in our homes.

Digital television

Today TV is less defined by traditional broadcast services than by its capability to deliver a vast array of popular video applications, all natively supported on the TV itself. User experience is paramount and central to brand loyalty; the UI must be fast, responsive and intuitive. The move to 4K, and ultimately 8K, screen technology, coupled with higher refresh rates and enhanced colour reproduction through high dynamic range (HDR), drives SoC integration still higher.

Set-top box

With the trend towards advanced hybrid products that seamlessly blend the broadcast and broadband worlds, it has become essential to provide graphically rich UIs that guide viewers to content quickly and efficiently. Consumers expect a level of experience to complement what they are used to receiving on tablets and smartphones, but SoC cost is always a key consideration in set-top box componentry and design. That’s why all of our IP is designed to be the most efficient in its class.

Streaming media

Needing maximum performance within restricted power budgets, TV sticks/dongles must deliver in one of the most demanding of applications. The success of these devices is, in part, due to intelligent technology integration and advanced SoC design. Our PowerVR graphics cores have been at the heart of many TV dongles and OTT devices, providing the ideal balance of power and performance in this most challenging of environments.

Related blog articles

b series hero banner 2

IMG B-Series – a multi-core revolution for a new world

B-Series uses multi-core to deliver an incredible 33 core variations for the widest range of options at all levels of performance points. From the smallest IoT cores up to the mid-range desktop equivalent B-Series an outperform mid-range next-gen consoles. Learn more in this blog post.

Read More »
a series gpu performance concept

Taking the HyperLane with IMG A-Series

Inside every A-Series, from the smallest to the very largest are eight individual hardware control lanes, each isolated in memory, enabling different tasks to be submitted to the GPU simultaneously, for fully secure GPU multitasking. We call it HyperLane Technology.

Read More »
CoD Mobile Boss Battle

Max out Call of Duty Mobile with PowerVR

If you’re wary about Call of Duty®: Mobile, don’t be. Sure, there are compromises here and there – along with some mildly obnoxious microtransactions – but none of them spoils what’s arguably the best shooter right now on Android and it plays like a dream on a PowerVR-powered Oppo Reno Z.

Read More »

Deliver amazing products

Find out how PowerVR GPU processors can boost innovation and user experiences for your products.