The consumer electronics landscape continues to evolve
From digital TVs, set-top boxes and streaming media plus an ever increasing number of smart home appliances, this market covers the wide range of products and technology we find in our homes.
Today TV is less defined by traditional broadcast services than by its capability to deliver a vast array of popular video applications, all natively supported on the TV itself. User experience is paramount and central to brand loyalty; the UI must be fast, responsive and intuitive. The move to 4K, and ultimately 8K, screen technology, coupled with higher refresh rates and enhanced colour reproduction through high dynamic range (HDR), drives SoC integration still higher.
With the trend towards advanced hybrid products that seamlessly blend the broadcast and broadband worlds, it has become essential to provide graphically rich UIs that guide viewers to content quickly and efficiently. Consumers expect a level of experience to complement what they are used to receiving on tablets and smartphones, but SoC cost is always a key consideration in set-top box componentry and design. That’s why all of our IP is designed to be the most efficient in its class.
Needing maximum performance within restricted power budgets, TV sticks/dongles must deliver in one of the most demanding of applications. The success of these devices is, in part, due to intelligent technology integration and advanced SoC design. Our PowerVR graphics cores have been at the heart of many TV dongles and OTT devices, providing the ideal balance of power and performance in this most challenging of environments.
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