Back in the high-performance game

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My first encounter with the PowerVR GPU was helping the then VideoLogic launch boards for Matrox in Europe. Not long after I joined the company, working on the rebrand to Imagination Technologies and promoting both our own VideoLogic-branded boards and those of our partners using ST’s Kyro processors. There were tens of board partners but only for one brief moment did we have two partners in the desktop space: NEC and ST.

Then for nearly 20 years, we were focused on mobile, which has been a heck of a ride (and I’m delighted to say that we increased our share in mobile this year again) and moved into automotive and TV—but we had no desktop partners.

Last year we launched the IMG A-Series, which was a highly scalable GPU capable of enabling any market, but we were so focused on mobile and automotive that even just before launch we were debating whether to promote the more cloud and desktop-focused cores.

B Series cores

Since then, however, everything has changed and A-Series higher-end capabilities have proven ground-breaking for Imagination. We have now launched the IMG B-Series GPU family, the latest generation of PowerVR (our 11th!) which has 70% higher compute density compared to existing desktop GPUs, and advanced multi-core features.

And I’m excited to say that we have five customers targeting the desktop, performance laptop and cloud spaces using the PowerVR GPU architecture.

One of them, Innosilicon, has announced their plans today alongside the B-Series launch. Innosilicon has integrated the newly launched IMG B-Series BXT multi-core GPU IP in PCI-E form-factor GPU SoCs for desktop and data centre applications. Our companies are also exploring a long-term strategic partnership to bring even more powerful GPU SoCs to the market.

innosilicon fantasy

Of course, that doesn’t mean we are all about desktop today. Mobile and automotive remain our two biggest markets and I’m delighted that B-Series has licensees for all of its core families – from ultra-small to high performance – as well as architecture licensees.

But I remain rather excited to have PowerVR back in the high-performance computing space with such great partners. Most of the projects are still under wraps, but watch this space: there are some great things to come, some very soon, and some targeting 2021 and 2022.

Check out the B-Series product page

David Harold

David Harold

David Harold is VP of Marketing and Communications at Imagination Technologies. David joined Imagination in 1998 and has helped it grow from PC cards, arcade machines and games consoles to its breakthrough mobile GPUs, market-making digital radio technology, and now AI & vision technology. Though his focus at Imagination is on partnerships, branding and marketing he also writes and speaks on technology topics, especially AI and future trends.

7 thoughts on “Back in the high-performance game”

  1. Fondly recall my Kyro2.

    I wonder how IMG tech compares to Radeon and Nvidia. It’s what we all want to know. Perhaps different markets.

    And the real test is Flight Sim 2020.

    Would have loved to have been a fly on the wall when the certain Fruit Logo guys came crawling back. Hope you didn’t roll out the red carpet. I’d have made them wait and suggested a coffee and then pointed to a vending machine down the hall…
    Ex-shareholder. And still cross.

  2. Back in the day, I was very disappointed when the KYRO III never came out. Was a supporter / believer in the tech (I had each revision starting from the Apocalypse 3D), unfortunately not everyone was and support wasn’t 100% for all games, but when it was, it worked well. I held out for a long time for the KYRO III to emerge.
    I have been hoping over the years that you would come back with a desktop GPU and laptops. I have always wondered why no laptops (x86) used PowerVR, low power and good performance.
    Now that it been shown that PowerVR (IMG) is a decent low power solution (Apple) I really hope you get more customers in the higher performing mobile and desktop ranges.

  3. Hi David,
    I really wish you guys a very proficient year as, correct me if I am wrong, in the last few years you guys haven’t placed many PowerVR GPU solutions around.
    Not sure if you guys have found anyone for the series A as I haven’t see any smartphones or tablets with this solution.
    Although you guys have a big client under the hood that everyone knows, but they implement their own solutions based on IMG IP. And again no one knows which series of PowerVR they may use. But it’s fine as we know that the gpu in their phones and laptops are the best in the market, and that it’s something to be proud of.
    Please keep us informed for all the upcoming implementation of the series B, can’t wait to see PowerVR getting back to the desktop market 🙂
    All the best

  4. I’m super happy to hear that an Imagination GPU is coming to desktops again. I’ve been extremely interested in the potential of the product since I found out about about 5 years ago (I still think you guys were a better fit for the Switch than Nvidia) and I’m really hoping that one of those desktop products will be available stateside because I’d be happy to buy one.

  5. I think..
    As for the move back to desktop,
    It’s better to be done in slow or steady, yet careful pacing.
    From what i see, Imagination support open APIs rather than closed ones.
    So, i would like to suggest ChromeOS & Linux like Ubuntu as the first step. Those open ones.

    • Slow and steady will will mostly likely end in an never-ending money bleed. If they know what they’re doing and they can meet the goal they can release a product within a year. If they don’t, they can do slow and steady and let the thing die.


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