London, UK – 29th June, 2016 – Imagination Technologies (IMG.L) and China-based 3Glasses announce they are collaborating to promote ray tracing technology in mass-market consumer virtual reality (VR) devices. 3Glasses, product brand of Virtual Reality (VR) Technology Ltd., is a provider of innovative VR devices. Imagination, whose PowerVR graphics IP leads the market in technological capability, provides hardware ray tracing technology that raises the bar for ray traced graphics in consumer and mobile products to a dramatic new level.
Ray tracing technology enables more immersive games and apps with real-life dynamic lighting models that enable advanced lighting effects, dynamic soft shadows, and life-like reflections and transparencies, previously unachievable in a mobile form factor. Imagination’s PowerVR Wizard Ray Tracing IP represents the next major disruption in mobile and consumer graphics, delivering astonishing realism and performance at mobile power budgets and cost constraints. It is also highly scalable, making it disruptive to many markets beyond mobile, including next-generation game consoles where it will enable unique differentiation for manufacturers.
Says Volker Politz, VP segment marketing, Imagination: “Earlier this year we demonstrated that our PowerVR Wizard GR6500 ray tracing GPU can achieve up to 50x the efficiency of a desktop GPU in a ray tracing scene. This technology presents an opportunity for VR companies to provide clear differentiation in their future devices. We’re collaborating with 3Glasses, an innovative VR provider, to help push ground-breaking solutions for this exciting and rapidly growing market.”
Wei Huang, CSO, 3Glasses, says: “3Glasses is a leading manufacturer of VR products in China. Our products are designed to be accessible and affordable to everyday consumers while incorporating the latest cutting-edge technologies. PowerVR ray tracing technology is unique high-end graphics technology that is available in mobile power budgets and form factors. We look forward to this technology enabling our VR products to go to the next level. 3Glasses is delighted to collaborate with a technology leader like Imagination to investigate the possibilities, and we will persist in creating innovative products for the consumer market.”
VR Technology is a leading company in Greater China focused on providing smart wearable devices, virtual reality (VR) and augmented reality (AR) devices, SDKs, and services to VR content developers. VR Technology has more than 10 years of experience in the VR/AR market and is a pioneer in providing VR and AR solutions in the region. In the past years, the company has built over 200 successful VR/AR cases and owns over 70 patents in the VR area, most of which are innovation related. All of this experience and knowledge empowers the company to continue its efforts to provide cutting edge VR/AR technology and devices, and hold the VR market leader position in the region. See: www.the3glasses.com.
About Imagination Technologies
Imagination is a global technology leader whose products touch the lives of billions of people across the globe. The company’s broad range of silicon IP (intellectual property) includes the key processing blocks needed to create the SoCs (Systems on Chips) that power all mobile, consumer and embedded electronics. Its unique software IP, infrastructure technologies and system solutions enable its customers to get to market quickly with complete and highly differentiated SoC platforms. Imagination’s licensees include many of the world’s leading semiconductor manufacturers, network operators and OEMs/ODMs who are creating some of the world’s most iconic products. See: www.imaginationtech.com.
Imagination Technologies, PowerVR, and the Imagination Technologies logo are trademarks of Imagination Technologies Limited and/or its affiliated group companies in the United Kingdom and/or other countries. All other logos, products, trademarks and registered trademarks are the property of their respective owners.
Imagination Technologies’ Press Contacts:
UK: David Harold email@example.com +44 (0)1923 260 511
USA: Jen Bernier-Santarini firstname.lastname@example.org +1 408-530-5178
3Glasses Press Contacts:
Mainland China: Joyce Jiang Joyce.Jiang@3glasses.com +86 18088882015
World Wide (other): Paula Chen Paula.Chen@3glasses.com +86 18576722616