Imagination’s solutions IP will enable you to build world-beating experiences and products.

Cutting-edge AR and VR experiences

AR and VR are redefining how we interact with the world around us. From the entertainment and gaming industry to industrial and medical fields, AR and VR are expanding the possibilities for visual immersion. With our world-renowned GPU, Vision & AI accelerators and communications IP, we are enabling manufacturers to build the devices that make AR and VR a mainstream proposition.

Going beyond reality with PowerVR

For AR, many elements are required to work in tandem to deliver a great experience. This includes cameras, vision processing and graphics. PowerVR camera ISP technology is designed to capture content at high quality and thanks to its GPU Compute abilities PowerVR GPUs will run the Convolutional Neural Networks that will power the vision processing systems used by AR applications. Meanwhile, the outstanding performance of PowerVR GPUs will ensure the smooth graphics performance required for a great AR experience and all at the lowest power levels.

Delivering cutting-edge VR/AR performance

PowerVR’s unique TBDR GPU architecture has been delivering leading-edge performance within a low power envelope for over a decade, kick starting the smartphone gaming revolution. Using PowerVR graphics AR & VR systems will provide the high frame rates at low latency that is vital for premium experiences.

Fully immersive VR experiences

Today’s leading VR experiences are compelling but have two key issues. They are tethered, limiting freedom of movement and require an expensive investment in desktop PC or gaming console technology. Thanks to its well-known and highly established reputation for delivering high-end performance in a low-end power envelope PowerVR is ready to unlock the mass-market potential of untethered, mobile VR.

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