There’s been a focus recently in the media on the importance of corporate social responsibility (CSR) – but what is CSR and why is it important? CSR refers to a company’s desire to support charitable causes and do good within its local area and the wider community. It’s easy to be cynical, but for many of us at Imagination, we were keen to ensure that these activities were not just a tick-box exercise, carried out just as a regulatory requirement.
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