Imagination Blog

Technology, news and insights

Category: Automotive

pvr automotive car electric
Automotive

How Imagination is steering the automotive industry to a safer future

Imagination has been supplying its GPU IP into the automotive sector for over 15 years and has the number one spot for market share for GPUs for application processors. As such is has silicon-proven experience assisting automotive OEMs to build SoCs that conform to the requirement for ASIL B or higher, while also providing the long-term support that is demanded by the industry. This last point is critical. We continue to offer support to solutions that were introduced into the market 10 years ago, as these are still in cars on the road today, and customers can rest assured we will be there in long into the future to support our current IP as well.

ethernet packet processor crop
Automotive

Why Ethernet should be the connectivity backbone of every car

It’s no exaggeration to say that connectivity is the lifeblood that enables all our everyday tech to function, and that extends to connectivity inside our cars. In this blog post though, we’re not talking about wireless comms for drivers and passengers and their devices. Rather we’re talking about the bus that carries that data internally around the car, enabling all its many components to talk to each other, from the car’s windows to the ESP and ABS systems, to any electronic system that requires input from the driver.

Neural network accelerator (NNA) for the automotive industry
Automotive

Imagination and Humanising Autonomy Part 2: The humans behind the autonomy

Welcome to the second in a series of articles where we explore how Imagination and Humanising Autonomy, a UK-based AI behaviour company, are teaming up to deliver practical, real-world AI-driven active safety. This time we talk to Ron Pelley, Vice President, Commercial at Humanising Autonomy about their mission, mantras, and the unlikely meeting that started it all.

Neural network accelerator (NNA) for the automotive industry
Automotive

Imagination and Humanising Autonomy Part 1: The path to safer roads

Welcome to the first in a series of articles where we explore how Imagination and Humanising Autonomy, a UK-based behaviour AI company, are teaming up to deliver practical, real-world AI-driven active safety. We have talked at length about the steps that Imagination takes every day to make our world safer with automotive AI. Today we see advanced driver assistance systems (ADAS) that have AI at their core. From simple, dynamic satnav route planning, through lane keep assist, to full autonomous driving stacks, drivers are gradually becoming equipped with more ways than ever to take the stress out of their journeys.

Automotive

Meet David Higham: Focusing on functional safety

The ISO 26262 Digital Conference is a not-for-profit functional safety event organised by safety practitioners heavily involved with ISO 26262 and is designed to provide opportunities for those in the industry to network, share knowledge and engage in discussions. For obvious reasons, the event this year is taking place entirely online and will run between 24th – 25th March 2021.

auto factory
Automotive

How a lack of tiny chips is stopping car production in its tracks

Bought a new gaming console or PC graphics card recently? You may be responsible for someone else wait for the brand-new car they wanted. While these things may seem unrelated on the surface, they are in fact connected by the realities of global manufacturing and supply and demand.

self driving
Automotive

The long and winding road to autonomous cars

The past has a habit of making promises that the future struggles to keep. By 2001, we were supposed to be encountering black monoliths around the orbit of Saturn, but, in reality, we’re only just getting close to returning to the moon after a 50-year absence. Where we were going, we were supposed not to need roads, but in reality, the only flying cars we have are the ones that took a wrong turn off a cliff because the driver was slavishly looking at the sat nav instead of looking out of the window.   The 1980s, of course, gave us KITT, the four-wheeled, driverless, talking Knight Rider car and with a rumoured film remake in the works, this is still something that fascinates us. Of course, while we can talk at our cars, they don’t yet talk back – but the driverless thing? Well, that is certainly on the cards.

electric car charging
Automotive

Why electric cars matter for the IP electronics industry

What does the impending EV revolution mean for companies that create semiconductor electronics IP? We speak to several key executives at Imagination to discuss what this transition to EV means for suppliers of automotive GPU and AI IP.

surround-view 3D model
Automotive

Making surround-view for cars smarter and safer

With modern advancements in automotive safety, we are seeing advanced driving assistance (ADAS) technology such as surround-view become the new standard in modern cars. This demonstration shows how this application can be enhanced with the addition of accurate real-time reflections and AI to detect hazards that make the car safer. When this is combined with the new safety mechanisms in our new XS family of GPUs, it is clear why our GPUs are considered the safest in the world.

self drive car
Automotive

Unveiling XS: the ultimate GPU family for automotive

Introducing the XS family of GPU for automotive. XS is the first GPU IP compliant with ISO 26262, offering a new methodology and architecture for functional safety with specific safety-optimised mechanisms designed to protect against transient and permanent faults. Tuned on real-world ADAS applications, it offers unrivalled performance for graphics and compute in next-generation cars.

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