Nathaniel Ayling

Nathaniel Ayling

Nate works as a technology communications executive at Imagination Technologies. With a background in consumer communications and the rather different world of military communications, he has worked with several globally renowned brands. He is also an avid 3D artist and has a passion for all things game art. https://www.artstation.com/nathaniel_ayling
ethernet packet processor crop

Why Ethernet should be the connectivity backbone of every car

It’s no exaggeration to say that connectivity is the lifeblood that enables all our everyday tech to function, and that extends to connectivity inside our cars. In this blog post though, we’re not talking about wireless comms for drivers and passengers and their devices. Rather we’re talking about the bus that carries that data internally around the car, enabling all its many components to talk to each other, from the car’s windows to the ESP and ABS systems, to any electronic system that requires input from the driver.

Neural network accelerator (NNA) for the automotive industry

Imagination and Humanising Autonomy Part 2: The humans behind the autonomy

Welcome to the second in a series of articles where we explore how Imagination and Humanising Autonomy, a UK-based AI behaviour company, are teaming up to deliver practical, real-world AI-driven active safety. This time we talk to Ron Pelley, Vice President, Commercial at Humanising Autonomy about their mission, mantras, and the unlikely meeting that started it all.

Neural network accelerator (NNA) for the automotive industry

Imagination and Humanising Autonomy Part 1: The path to safer roads

Welcome to the first in a series of articles where we explore how Imagination and Humanising Autonomy, a UK-based behaviour AI company, are teaming up to deliver practical, real-world AI-driven active safety. We have talked at length about the steps that Imagination takes every day to make our world safer with automotive AI. Today we see advanced driver assistance systems (ADAS) that have AI at their core. From simple, dynamic satnav route planning, through lane keep assist, to full autonomous driving stacks, drivers are gradually becoming equipped with more ways than ever to take the stress out of their journeys.

ray tracing primer

Introducing Imagination Originals: a new 3D art competition for all

With ray tracing on mobile hardware an approaching reality, we wanted to show the world the kind of thing that could be created when mobile gaming meets ray tracing. Imagination Originals initiative is a challenge to the game art community to make gorgeous work but with the added sparkle of ray traced lighting, whilst working strictly within the limits of mobile power budgets.

Blog Contact

If you have any enquiries regarding any of our blog posts, please contact:

United Kingdom

benny.har-even@imgtec.com
Tel: +44 (0)1923 260 511

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Blog Contact

If you have any enquiries regarding any of our blog posts, please contact:

United Kingdom

benny.har-even@imgtec.com
Tel: +44 (0)1923 260 511

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