Kristof Beets

Kristof Beets

Kristof Beets is the senior director of product management for PowerVR Graphics at Imagination Technologies where he drives the product roadmaps to ensure alignment with market requirements. Prior to this, he was part of the business development group and before this, he led the in-house demo development team and the competitive analysis team. His engineering background includes work on SDKs and tools for both PC and mobile products as a member of the PowerVR Developer Relations Team. His work has been published in many guides game and graphics programmers, such as Shader X2, X5 and X6, ARM IQ Magazine, and online by the Khronos Group, Beyond3D.com and 3Dfx Interactive. Kristof has a background in electrical engineering and received a Master's degree in artificial intelligence. He has spoken at GDC, SIGGRAPH, Embedded Technology, MWC and many other conferences.
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Why benchmarks are the missing piece of the ray tracing puzzle

Today, as the industry works on fleshing out the accelerated ray tracing ecosystem on Windows-based PCs, consoles, and eventually, onto other markets in the future, (with bigger GPUs leading the way), there’s a missing piece of the puzzle that’s yet to show up: ray tracing performance analysis software.

Graphics cores: trying to compare apples to apples

Marketing of modern graphics processors involves comparing many low-level performance metrics. For example, our PowerVR GPUs are commonly compared based on GFLOPS (a measure of

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If you have any enquiries regarding any of our blog posts, please contact:

United Kingdom

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