My first encounter with the PowerVR GPU was helping the then VideoLogic launch boards for Matrox in Europe. Not long after I joined the company, working on the rebrand to Imagination Technologies and promoting both our own VideoLogic-branded boards and those of our partners using ST’s Kyro processors. There were tens of board partners but only for one brief moment did we have two partners in the desktop space: NEC and ST.
David Harold is VP of Marketing and Communications at Imagination Technologies. David joined Imagination in 1998 and has helped it grow from PC cards, arcade machines and games consoles to its breakthrough mobile GPUs, market-making digital radio technology, and now AI & vision technology. Though his focus at Imagination is on partnerships, branding and marketing he also writes and speaks on technology topics, especially AI and future trends.